Why My My Blog Story Needs A Social Media Widget
A social media widget is a bar of icons that makes it quick and easy for your readers to share your content to any of their social channels. To enhance the odds that your readers will share your content, make sure your widgets are prominent and easily visible. Placement also matters; we recommend placing the widgets towards the top or along the left margin of your page. The results include increased visibility, improved conversions and a more seamless audience experience. You may even see a boost in traffic back to your story!
Like your Pin-It button, you can use your social media widget bar as a creative branding tool that emphasizes your blog's colors and style. We prefer sites like AddThis and Ultimate Social Media Plus to help you find and install the perfect plug-ins.
There are two best ways you can install a social media sharing bar to your blog or blog story:
1. Above Your Blog Story
Placing your widget bar at the top of your blog story helps your audience know right off the bat that your content is easily shareable. Especially if your content has already gained some social traction, immediately seeing those numbers may nudge your audience towards sharing for themselves.
Example by Bunsen Burner Bakery for Immaculate Baking
2. To The Left Of Your Blog Story
The benefit of placing your widget bar along your blog's left-side margin is that the widget will follow your audience as they scroll through the page. In other words, your audience can easily share your content if they decide at the beginning, middle, or end of your blog story that they'd like to share your content, as the bar will be visible at any point on the page.
If you have any questions, please feel free to reach out to your program Brand Success Manager or the Influencer Success Team at firstname.lastname@example.org.