How To Optimize Engagement On Pinterest

Perfecting your Pinterest presence is a fun and effective way to show off your original content, promote your post, and ultimately drive more engagement! Because content circulates on Pinterest through Re-Pins, establishing a Pinterest presence will help you share your content with more than just your own followers. With time, you can also expect to see e click-throughs back to your blog as certain Pins going viral. Here we've outlined how to take advantage of this aesthetically pleasing platform and make the most of your pins.

Read on for 6 easy steps to help you maximize Pinterest engagement.

1. Include Original Images in Your Blog Story

Include vibrant, high-resolution original photography within your blog story. The best way to entice your audience to share your content is by creating content that they’ll want to share!

2. Adding a Pin-It Widget

Adding a Pinterest widget to your blog story automatically adds a “Pin-It” button to each of your images, which makes it easier for your readers to Pin your photography to their own Pinterest boards.  Here’s how.

Example by Homemade Hooplah for SKIPPY NATURAL

3. Share Your Photos On Pinterest

Share your own original photography across multiple boards on your own Pinterest channel. Work on building your base of followers on Pinterest as an alternative tactic for driving visitors back to your blog.

4. Include Your Program Link To Your Images

Any clicks on your Pin will then redirect to the program landing page and will take you one step closer in meeting your click goal.

5. Create A Rich Pin

Pinterest defines a Rich Pins as pins “that include extra information right on the Pin itself. There are 6 types of Rich Pins: app, movie, recipe, article, product and place.” Since Rich Pins show metadata on the Pin itself, its benefits include a more detailed description, increased engagement and proper attribution to your site as the source. Here’s how.

6. Remember The Golden Rule

This applies to every aspect of social media: You can easily gain followers and re-pins by following, liking, commenting and re-pinning other’s images. Genuine engagement with other influencers is a solid strategy to get your content noticed, as well as providing you with content inspiration.

If you have any questions, please feel free to reach out to your program Brand Success Manager or the Influencer Success Team at

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