7 Ooh.li Link Essentials
With Linqia's pay-per-click (PPC) model, we pay you for the authentic traffic you send to a brand’s landing page. For each program, we'll provide you with a unique tracking pixel called an ooh.li link so we can accurately track your valid clicks across all your channels during the program. We ask that you remember to incorporate your ooh.li links into each program are two main reasons:
- All valid traffic from your posts to the brand's landing page are driven through these links; and
- Linqia influencers are compensated based on the amount of traffic they drive. As a result, correct placement and usage of Ooh.li links is the most effective way to maximize your earnings with Linqia.
Read on for a list of best practices to help you incorporate your Ooh.li links into your next Linqia program:
1. Share Your Personal Ooh.Li Link
The most important rule of using Ooh.li links is to only use the one personalized for the program’s landing page. If you drive traffic using a link other than your Ooh.li link, you won’t be compensated for traffic driven to the page. If you can’t find your Ooh.li link in your Linqia dashboard, read this short tutorial or reach out to your program support team for help.
2. Link Your Ooh.li At Least 5 Times
Placing your Ooh.li link in at least 5 areas of your post increases the likelihood of readers clicking through. Linqia influencers find the most engagement when they link in the beginning (in the headline or first sentence), middle (in the meat of the story) and end (in the call to action for more info) of a post.
Example by An Explorer's Heart for LovePop Cards
3. Link Phrases Rather Than Words
Linking phrases can increase traffic, as phrases draw more attention to the hyperlinked text. We also recommend linking action phrases, particularly those relating to program landing page content, to encourage readers to take action. For example, in a pasta sauce program with extra recipes on the landing page it’s better to link the phrase “Check out other ways to use this sauce” rather than just “sauce,” or “dinner.”
4. Always Hyperlink Images
Include photos in all of your Linqia program posts and link them with your unique Ooh.li link. Research shows that images are effective and engaging – colored visuals increase someone’s willingness to read an article by 80%. We recommend four or more images per post as past programs show that influencers see increased engagement in posts with four or more photos.
5. Include Ooh.li In All Social Media Posts
Including your Ooh.li link in all your social posts related to the program is another great way to drive traffic. Link program pins with Ooh.li links on Pinterest or include them in Facebook posts and tweets on Twitter. Because Instagram does not support live links in the photo captions, many influencers put the Ooh.li link in their profile bios and direct followers there in the captions of program Instagram posts.
Image by Kendall Rayburn for Cratejoy
6. Use Link Shorteners Carefully
If you do choose to use shorteners in your posts, make sure to shorten your Ooh.li links and not the program landing page URL. Keep in mind that services like Bit.ly will show a higher click count than Ooh.li links because they do not filter out bot and fraud traffic. As a result, it’s not uncommon for Bit.ly click counts and Ooh.li click counts to differ.
7. Do Not Participate In "Click Groups" Or Ask Anyone To Click Your Link
If you have any questions, please feel free to reach out to your program Brand Success Manager or the influencer Success Team at firstname.lastname@example.org.