Photo Inspiration: Flat Lays

Flat lay photography is the trendy and visually compelling method for artfully arranging beautiful objects on a flat surface. The result is a collage of items that shows scale and brings order to your photography. Flat lay is both beautiful and effective; On a Father's Day program for Baxter of California,   83% of the top-performing influencers created flat lay photography, driving an average of 4.5x as many engagements as those who did not. Since flat lay all the rage right now -- searches for flat lay increased by 160% in 2016 -- it's a trend you'll want to get on board with. 

Here are a few tips and example for how to ace it.

  • Use props and knick knacks that fit your theme and help you tell a story.
  • Employ a variety of materials and different textures for a more interesting photo.
  • Pay attention to the size of the props you use, using any larger items as your hero piece.
  • Keep color cohesion in mind: Arrange items symmetrically or placing contrasting hues side by side for a more vibrant shot.
  • Use a step stool or chair to help you angle your camera lens down, directly over your shot.
  • Remember to focus your camera settings.
  • Include a white cardboard opposite your light source to avoid shadows.
  • Always, always, always opt for great lighting.

1.  Coffee and Crayons for Annie's Homegrown

2.   The Ohio Transplant for Wente

3.  A Dose of Pretty for

4.  Elisabeth McKnight for Lindsay Olive

5.  Explore With Corinth for thredUP

6. Pink Pistachio for Baxter of California

If you have any questions, please feel free to reach out to your program Brand Success Manager or the Influencer Success Team at

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